We
were
natural
before
natural
was
cool.
were
natural
before
natural
was
cool.
were
natural
before
natural
was
cool.
Al Thuna, Jack’s son, is one of the first graduates (with honours, no less) of the Emerson College of Herbology. He and his brother start Pharmetics, a vitamin and herbal manufacturer. In 1971, Al sells his interest in Pharmetics and with his wife Sandy, opens For Your Health, to bring supplements directly to the people. But its suppliers are unable to meet their quality needs, so they expand the business to include wholesale. In 1978, they sell the retail store to focus on wholesale manufacturing and distribution. Believing that the government’s mandated quality standards (GMP) are not high enough, Pure-lē Natural is launched to created higher standards and become the first certified Kosher and Parve herbal company in Canada.
Joel and Garry Thuna, having grown up with the company and the industry all around them, take over as the driving force of the company. Garry is the Information Technology Manager. Joel, who also graduated from Emerson College of Herbology, leads the day-to-day operations and can often be heard lecturing on health topics around the country.
Al Thuna, Jack’s son, is one of the first graduates (with honours, no less) of the Emerson College of Herbology. He and his brother start Pharmetics, a vitamin and herbal manufacturer. In 1971, Al sells his interest in Pharmetics and with his wife Sandy, opens For Your Health, to bring supplements directly to the people. “But its suppliers are unable to meet their quality needs, so they expand… the business to include wholesale. In 1978, they sell the retail store to focus on wholesale manufacturing and distribution. Believing that the government’s mandated quality standards (GMP) are not high enough, Pure-lē Natural is launched to created higher standards and become the first certified Kosher and Parve herbal company in Canada.
Joel and Garry Thuna, having grown up with the company and the industry all around them, take over as the driving force of the company. Garry is the Information Technology Manager. Joel, who also graduated from Emerson College of Herbology, leads the day-to-day operations and can often be heard lecturing on health topics around the country.
