Not your Father’s Protein

Virtually all protein products are formulated and manufactured with compromises. These are done in the name of making the product easier to manufacture, and / or to reduce costs. But each compromise ends up having an effect on the finished product, and the more compromises made, the greater the magnitude of effect.

Over a decade ago, Pure-lē started our protein journey with one overarching mantra. ZERO COMPROMISES. It took thousands of samples and over 10 years to realize our lofty goal and we are proud of our achievements.
We start with only the best ingredients. Our base is the purest & cleanest Grass Fed Cross Flow Microfiltered (CFM) European Whey Protein Isolate (GMO and rBST free). We sweeten with the purest natural (zero calorie) stevia concentrate. We flavour with pure fruit powders (lemon and watermelon). To make it easier to mix we add natural silica. That’s it. Nothing else. The result is the most refreshing, easy to mix, great tasting protein, period. No chalkiness, no grit and no creaminess.
Finally protein that is so good that you drink it all the time because you enjoy it; so good for you that you feel guilty that its guilt-free.

Get healthy & fit, not ripped
Many people are not trying to become the next hulk or she hulk. They don’t want to spend countless hours in the gym every day or carefully count every morsel of food they eat. They just want to live a healthier lifestyle and be “fit”
You may want to improve your general health. You may have a specific health goal. You may want to get leaner, improve endurance, strength or preserve muscle. You may want to improve your immunity, bone, joint, heart, or skin health. You may want to support your healthy eating plan. Whatever your good health goals, Pure-lē protein is your protein.

Up until now, if fitness focused people wanted to supplement with high quality protein, they were forced to use “bodybuilding” products. These products made compromises (mainly in taste and cleanliness) in the pursuit of bulk and profits. But why should you live with cheap quality, poor mixing, heavily sweetened and bad tasting protein?
Now you can have the best of ALL worlds; great taste, easy mixing, complete protein with the highest bioavailability, refreshing, and light. Low (or no depending on flavour) carbohydrate, low calorie, no sugar, kosher, with no fat or lactose and nothing artificial!

Loose the heavy shakes and smoothies. Refresh with Pure-lē Protein.
Superior health benefits for sports nutrition
Superior nutritional quality, rich in all essential amino acids and branched-chain amino acids
Stimulate muscle growth and regeneration more effectively than other protein sources
Support healthy weight and body composition
Support healthy bones
Due to their digestibility and rapid absorption; speed up muscle recovery for enhanced performance