Over Four Generations of creating great formulations, we have learned that neither quality nor ingredient choice is a destination unto itself. Rather it is a route to our ultimate destination, which is your trust. For the truth about science is that we are always learning and improving, so each choice we make must be grounded in the best information and practices available, while are always seeking to expand and update that knowledge. This is how we focus each day on gaining and retaining your trust to make those choices wisely on your behalf. This philosophy of putting your trust first, and making each decision with the singular focus of doing what is right by our customers, has led us to develop our quality manifesto – The 5 P’s of Purele – from which we have committed never to deviate, as well as ironclad policies around ingredient sourcing. We invite you to find out more:

Terms and Conditions



All users of this site agree that access to and use of this site are subject to the following terms, conditions, disclaimer and other laws as may be applicable. This shall act as a legally binding agreement between the visitor (“you”) and the websites operated by Pure-lē Natural Inc. (“Pure-lē”), located at  If you do not agree to these terms, conditions, and disclaimer – a prerequisite requirement for use of this website – then please exit immediately.

The English text segment of this website will be considered authoritative for any discrepancies that may occur between the English and other language segments.

Although accessible by others, the Site and its contents are intended for access and use by residents of Canada only.


The content of this Site is for informational purposes only, and no warranty is made that the information is error-free. It is not intended as a substitute for advice from your physician or other healthcare practitioner. Consult your physician or other healthcare practitioner for advice. The products are not intended to diagnose, treat, cure, or prevent any disease. Reliance on any information provided on this Site or provided by Pure-lē is solely at your own risk.


This Site contains the trademarks of Pure-lē Natural, Health4All and Global Botanical. All rights in respect of all of such trademarks are reserved and protected by domestic and international copyright, trademark and other laws. Contents of this Site are copyrighted and shall not be used or reproduced in any way, whether in text, image or other communication format. You may not distribute, modify, transmit, reuse, repost or use any Site Content for public or commercial purposes, without the express written permission of Pure-lē.


At Pure-lē, we are committed to protecting your privacy. Please see our Privacy Policy for more about the information that is gathered about visitors to our website and how the information is used. By visiting the Sites, you consent to the collection and use of your information in accordance with the terms and conditions listed in our Privacy Policy.


Except as set out in our Privacy Policy, any communication, comment, question, material, or information (“Information”) you submit to Pure-lē is and may be treated as non-confidential information and may be used by Pure-lē for any purpose whatsoever. You hereby release all rights in and to the Information.

Unless encrypted, Information transmitted over the internet is insecure and Pure-lē does not make any representation or warranty regarding the confidentiality of Information so transmitted.

Furthermore, Pure-lē is not responsible for any Information posted in any websites accessible through this Site.


Within the Site, there may be links to external websites that are not under the control of Pure-lē. Access to any other site linked to this Site is at your own risk. We assume no responsibility to you to choose to visit a third party website – we do not confirm the accuracy of their information, we do not assess the potential for contraventions to your local laws, nor do we endorse or evaluate for the appropriateness of comments, statements or views that you may encounter when visiting their website. Links to these sites do not imply endorsement of, or responsibility for any of the content, quality, nature or accuracy.


All text, graphics, user interfaces, visual interfaces, photographs, trademarks, logos, sounds, music, artwork, and computer code (collectively, “Content”), including but not limited to the design, structure, selection, coordination, expression, “look and feel” and arrangement of such Content, contained on the Site is owned, controlled or licensed by or to Pure-lē, and is protected to the full extent allowed by trade dress, copyright, patent and trademark laws, and various other intellectual property rights and unfair competition laws.

Without expressed, written consent, no part of this Site or its Content may be copied, reproduced, republished, uploaded, posted, publicly displayed, encoded, translated, transmitted or distributed in any way (including “mirroring”) to any other computer, server, website or other medium for publication or distribution. The data and information present on this Site are exclusively for your personal, private, and non-commercial use.  Pure-lē reserves the right to take such steps as it deems necessary, including litigation, to restrain the unauthorized use of this Site and/or its Contents.


All comments, feedback, suggestions, ideas, and other submissions disclosed, submitted or offered to the Company on or by the Sites or otherwise disclosed, submitted or offered in connection with your use of the Sites shall be and remain Pure-lē’s property. Pure-lē will own the rights, titles and interests, and not be limited in its use, commercial or otherwise.

Users agree that no comments, quote requests or testimonials submitted to the web site will violate any right of any third party, including copyright, trademark, privacy or other rights. You agree not to submit material containing any libelous or otherwise unlawful, obscene or abusive material. You are solely responsible for the material you submit or any comments you make. We reserve the right to remove material that is against these terms, is unhelpful, unsubstantiated or otherwise unsuitable. By submitting comments, quote requests or testimonials, you guarantee you are not submitting any fraudulent data or making any untrue claims.


Pure-lē is providing this site and its contents on an “as is” basis. Pure-lē  and its officers, directors, employees, agents, licensors, suppliers, content providers and the like (together, “affiliates”) do not make any representations or warranties, express or implied, statutory or otherwise, with respect to the Site, its Content, Pure-lē’s products, Pure-lē’s services, information or other materials provided by Pure-lē in connection with the use of the Site, including without limitation no representations or warranties of merchantability, suitability, fitness for a particular purpose or otherwise. The information in the Sites may also contain errors or technical inaccuracies. Information may be updated, removed or changed at any time, without notice. Pure-lē is not responsible for any errors or omissions in the website. Pure-lē does not warrant that your activities or use the Sites is lawful in any particular jurisdiction and, in any event, Pure-lē specifically disclaims such warranties.

This Site is provided for informational purposes only. All information is subject to change at any time without notice. The use of this Site or your communication with us by email, social media, phone or through this Site does not create any advisory or fiduciary relationship. Any use of, or actions taken based upon, any of the information contained on this Site is done entirely at your own risk.

You should not use the information on this site for diagnosis or treatment of any health problem or for prescription of any medication or other treatment. You should always speak with your physician or other health care professional, and carefully read all information provided by the manufacturer of a product and on or in any product label or packaging, before taking any medication or nutritional, herbal or homeopathic supplement, before starting any diet or exercise program or before adopting any treatment for a health problem. Each person is different, and the way you react to a particular product may be significantly different from the way other people react to such product.

Pure-lē, its affiliates or any other parties involved in the creation or delivery of this Site shall not under any circumstances be liable for any damages of any kind arising out of, in connection with or relating to the use of or inability to use this site, including without limitation any liability (i) as a publisher of information, (ii) as a reseller of any products or services, (iii) for any defective products, (iv) for any incorrect or inaccurate information, (v) for any unauthorized access to or disclosure of your transmissions or data, (vi) for statements or conduct of any third party on the site, or (vii) for any other matter relating to this site or any linked site. This is a comprehensive limitation of liability that applies to all damages of any kind, including without limitation any direct, indirect, special, incidental or consequential damages (including without limitation damages for loss of business, loss of profits, loss of good will, loss of use, loss of data, cost of procuring substitute goods, services or information, litigation or the like), whether based on breach of contract, breach of warranty, tort (including without limitation negligence), product liability or otherwise, even if the user advises of the possibility of such damages. The limitations of liability set forth herein are fundamental elements of the basis of the bargain between Pure-lē Natural and the user. The products, information and services offered on and through this site would not be provided without such limitations. 

Your sole and exclusive remedy for dissatisfaction with the service is to stop using the Site. Pure-lē is not responsible for any damage to the user’s computer, cell phone, tablet, network or other equipment from potential security breaches, computer viruses, bugs or network failures.

Because the laws of some provinces, territories or states may not allow for the exclusion of certain damages, in such jurisdictions liability is limited to the fullest extent permitted by law.

Notwithstanding the foregoing, the sole and entire maximum liability of Pure-lē and its affiliates for any reason, and your sole and exclusive remedy for any cause or claim whatsoever, shall be limited to the amount paid by you for any product, information or service purchased by you from Pure-lē on this site.

You agree to indemnify, defend and hold harmless Pure-lē and its affiliates against all claims, demands, causes of action, losses, expenses, damages and costs, including without limitation any reasonable attorneys’ fees, resulting or arising from or relating to your use of or conduct on the site, any activity related to your account by you or any other person, any material that you submit to, post on or transmit through the site, your violation of these Terms of Use, your infringement or violation of any rights of another, or termination of your access to this site.

All products and services offered on or through this site are provided subject to any applicable tariffs and any accompanying terms and conditions.


Unless otherwise indicated on this site, Pure-lē does not endorse or recommend any product or service offered, advertised or sold on or through this site, including without limitation any product or service offered, advertised or sold on or through any Linked Site. Pure-lē is not responsible for any product or service sold on or through this site or any claims of quality or performance made on or through this site, including any claims of quality or performance made on or through any Linked Site. You are advised that other sites on the Internet, including without limitation Linked Sites and sites that link to this site, might contain material or information that some people may find offensive or inappropriate; or that is inaccurate, untrue, misleading or deceptive; or that is defamatory, libelous, infringing of others’ rights or otherwise unlawful. Pure-lē expressly disclaims any responsibility for the content, legality, decency or accuracy of any information, and for any products and services, that appear on any Linked Site or any site that links to this site.

Product price, sizing, ingredients and availability information on this site is subject to change without notice.


You agree to maintain the security of your account on the site, including the security of your password and other confidential information relating to the use of the site and your account on the site. You agree to be responsible for all charges resulting from the use of your account on the site, including charges resulting from unauthorized use of your account prior to your taking steps to prevent such occurrence by changing your password and notifying Pure-lē.

You agree to use this site only for lawful purposes, and that you are responsible for your use of and communications on the site. You agree not to post on or transmit through this site any unlawful, infringing, threatening, harassing, defamatory, vulgar, obscene, profane, indecent, offensive, hateful or otherwise objectionable material of any kind, including without limitation any material that encourages criminal conduct or conduct that would give rise to civil liability, infringes others’ intellectual property rights or otherwise violates any applicable local, state, national or international law. You agree not to use this site in any manner that interferes with its normal operation or with any other user’s use and enjoyment of the site. You agree not to reproduce, modify, distribute, replicate, commercially exploit or create derivative works of any portion of the site or material thereon. You further agree that you will not access by any means except through the interface provided by Pure-lē for access to the site. You agree that you will not access this site from any territory where its contents are illegal, and that you, and not Pure-lē and its affiliates, are responsible for compliance with applicable local laws. You agree that Pure-lē may terminate or suspend your access to all or part of this site, without notice, for any conduct that Pure-lē, in its sole discretion, believes is in violation of these Terms of Use or any applicable law or is harmful to the interests of another user, Pure-lē or its affiliates.


A cookie is a text file stored on your computer’s hard drive. Web sites create cookies to record information about your preferences, such as the items you add to your shopping cart, and for security reasons (see Credit Card Security below). Most cookies expire after a certain time period. The most popular browsers, such as Google Chrome, Mozilla Firefox and Microsoft Edge, can be set to give you the option of accepting or rejecting all cookies.

To shop online, your browser will need to be configured to accept cookies. We suggest that you accept cookies only from Web sites created by companies you know and trust.

If you wish, you may set your browser to reject all cookies and still view the site. Because our online ordering system requires cookies, you will not be able to order online, But you can still place an order by contacting us (email, phone, fax or mail).


The Internet is a vast network of computers. Because the data passes from computer to computer, some Internet shoppers worry that unauthorized persons may intercept the data and gain access to credit card numbers, but shopping on a secure site is actually safer than handing a credit card to a waiter in a restaurant or store. Taking the steps below will lower the chances of interception of your credit card number:

Limit your online shopping to Internet merchants, such as Pure-lē, with sites equipped with Secure Sockets Layer (SSL) technology. SSL prevents unauthorized people from intercepting your data. Use a browser, such as Google Chrome, Mozilla Firefox or Microsoft Edge, that supports SSL. These browsers show a symbol in the status bar, such as a key or lock, when you are on a site that uses SSL. Most banks will cover the cost of fraud resulting from unauthorized use of your credit card or may limit your liability. Credit card information collected by Pure-lē is encrypted through Secure Sockets Layer before it is transmitted over the Internet.

Pure-lē fully cooperates with law enforcement agencies in identifying those who use our services for illegal activities, and may in its sole discretion disclose Personal Information or other information to satisfy any law, regulation, subpoena, or government request. Pure-lē reserves the right to release Personal Information or other information about users who we believe are engaged in illegal activities or are otherwise in violation of our Terms of Use, even without a subpoena, warrant or court order, if we believe in our sole discretion that such disclosure is necessary or appropriate to operate the Web site, or to protect the rights or property of Pure-lē, its affiliates, or any of their officers, directors, or employees, agents, third-party content providers, suppliers, sponsors, or licensors. Pure-lē also reserves the right to report to law enforcement agencies any activities we reasonably believe in our sole discretion to be unlawful.

Pure-lē wants you to be aware that when you click on links (including advertising banners), which take you to third-party Web sites, you will be subject to such third parties’ privacy policies. While we support the protection of privacy on the Internet, Pure-lē expressly disclaims any and all liability for the actions of third parties, including without limitation actions relating to the use and/or disclosure of Personal Information by third parties.



This agreement constitutes the entire and only agreement between Pure-lē  and each user of this site with respect to the subject matter of this agreement and supersedes any and all prior or contemporaneous agreements, representations, warranties and understandings, written or oral, with respect to the subject matter of this agreement. You agree to review this agreement prior to your use of this site and your use of this site shall be deemed acceptance of and assent to this agreement by you. Pure-lē may, in its sole discretion, amend this Terms of Use agreement from time to time.


If any word, term, or provision of these Terms and Conditions are deemed invalid, illegal, or unenforceable in any respect, such invalidity, illegality, or unenforceability shall not affect any other provisions, and these Terms and Conditions shall be construed as if such invalid, illegal, or unenforceable provision had never been contained in it.


These Terms and Conditions shall be governed by, construed, and enforced in accordance with the laws of the Province of Ontario, Canada (without regard to the conflicts or choice of law principles thereof). The parties irrevocably consent to the jurisdiction of Ontario, Canada and agree that any court of competent jurisdiction sitting in Ontario, Canada shall be an appropriate and convenient place of venue, and shall be the sole and exclusive place of venue, to resolve any dispute with respect to these Terms and Conditions.


If you have any questions or concerns about these Terms of Use you can email us at


Privacy Policy

At Pure-lē Natural Ltd. (“Pure-lē”), we are committed to providing our clients, customers, members with exceptional service.  As providing this service involves the collection, use and disclosure of some personal information about our clients and customers, protecting their personal information is one of our highest priorities.
While we have always respected our clients and customers’ privacy and safeguarded their personal information, we have strengthened our commitment to protecting personal information as a result of Canada’s Personal Information Protection and Electronic Documents Act (“PIPEDA” or the “Act”). PIPEDA, which came into effect on January 1, 2004, sets out the ground rules for how Canadian businesses and not-for-profit organizations may collect, use and disclose personal information.
This Privacy Policy, in compliance with PIPEDA, outlines the principles and practices we will follow in protecting clients’ and customers’ personal information.  Our privacy commitment includes ensuring the accuracy, confidentiality, and security of our clients’ and customers’ personal information and allowing our clients and customers to request access to, and correction of, their personal information.
Changes may be periodically made to this Privacy Policy and may be made at any time without notice. We encourage you to visit this page from time to time in order to remain informed. If you do not agree to the following clauses or provisions – a prerequisite requirement for use of this website – then please exit immediately.


This Privacy Policy applies to the visitor (“you” or “user”) of the websites operated by Pure-lē located at,,, and (collectively, the “Sites”). It relates to the personal information collected by Pure-lē and applies whenever you interact with us, including when you visit the Sites on which this Privacy Policy is posted, purchase our products on our Sites or partner sites, engage with us on social media, apply for a job opportunity or otherwise participate in or use any programs or services we may offer, such as our promotional activities and contests.
Although accessible by others, the Sites are intended to be accessed by Canadian adults residing in Canada. Further, the English text segment of the Sites will be considered authoritative for any discrepancies that may occur between the English and other language segments.


We want you to feel confident about sharing your personal information with us. In return, we hope you find our services and communication to be useful, timely, and relevant.
There are areas within the Sites where select information, such as your IP address (especially for national or international address locations), is necessary for the continued operation of the Sites. It may also include other types of more technical information such as browser history (pages accessed, date of access, location when accessed), but only when this information can identify you as an individual. There may be areas within the Sites where you voluntarily provide information, such as by completing an on-line survey or by requesting contact from us by way of providing your phone, fax, or email. Information you provide may include, for example, your name, birth date, address, e-mail address, purchase history, payment information, and other information. Further, your consent for participation may be expressed or implied, and may take the form of marking a response such as clicking on an “I Agree” icon.


By using the Sites, you consent to our necessary collection, use or disclosure of your personal information. It is our policy to collect personal information about individuals in accordance with the provisions of the Act. The Act deems that an individual has consented to our collection, use or disclosure of personal information about that individual if, at the time the consent is deemed to be given, the purpose would be considered obvious to a reasonable person. In such circumstances, we will collect, use or disclose personal information without obtaining a written or verbal consent to do so.
The Act also permits us to collect, use or disclose personal information about an individual in some circumstances without the individual’s consent. Those include (but are not limited to) circumstances in which:

  • When the collection, use or disclosure of personal information is permitted or required by law;
  • When the personal information is available from a public source (e.g., a telephone directory);
  • When we require legal advice from a lawyer;
  • For the purposes of collecting a debt;
  • To protect ourselves from fraud; and
  • To investigate an anticipated breach of an agreement or a contravention of law.
  • When we collect, use or disclose personal information, we will make reasonable efforts to ensure that it is accurate and complete.


Cookies are electronic files that store information on your computer and are exclusively used for record-keeping purposes – we do not collect personally identifiable information in this process. Although not a specific requirement, we would recommend that you ensure that your web browser is set to accept cookies.
Other automatic systems may be used on the Sites (including web beacons, single pixel gifts or analytics engines) to keep a log of the pages our visitors spend time on. This allows us to understand your online behaviour, monitor our email delivery, and provide you with interest-based advertising. By doing so, we are able to collect aggregate data over a large number of visitors but not data that identifies an individual’s personal information. Visitor’s patterns can be statistically analyzed and this in term acts to supplement our market research efforts for providing better products and services.


We may use personal information to provide you with our products, programs and services, to manage our business operations and make hiring decisions, to communicate offers and information we think might interest you, to generally enhance your customer experience with us, and as otherwise permitted or required by law.
Information collected is not meant to be excessive and shall be used responsibly in accordance with the agreed intent. All information collected about you while at the Sites, will be held in confidence and shall be retained only as long as necessary for the fulfillment of the stated purpose of the original collection.


Only designated staff at Pure-lē will have access to your submitted personal information. At Pure-lē’s discretion, we may share statistical data with third party market researchers. We do not sell your personal information to any organization or person; the only exception to this would be if we sell or transfer any part of our business. We will not share your personal information with any non-affiliated third party without your prior consent, other than as provided in this Privacy Policy or as otherwise authorized by applicable law.


The Act permits you to submit written requests to us to provide you with:

  • your personal information under our custody or control;
  • information about how your personal information under our control has been and is being used by us;
  • the names of the individuals and organizations to whom your personal information under our control has been disclosed by us.

We will respond to requests in the time allowed by the Act and will make a reasonable effort to assist you and to respond as accurately and completely as reasonably possible. All requests may be subject to any fees and disbursements the law permits us to charge.

An individual’s ability to access his or her personal information under our control is not absolute. The Act provides that we must not disclose personal information when:

  • the disclosure could reasonably be expected to threaten the safety or physical or mental health of an individual other than the individual who made the request;
  • the disclosure can reasonably be expected to cause immediate or grave harm to the safety or to the physical or mental health of the individual who made the request;
  • the disclosure would reveal personal information about another individual;
  • the disclosure would reveal the identity of an individual who has provided personal information about another individual and the individual providing the personal information does not consent to disclosure of his or her identity.

The Act further provides that we are not required to disclose personal information when:

  • the disclosure of the personal information would reveal confidential commercial information that, if disclosed, could, in the opinion of a reasonable person, harm the competitive position of an organization;
  • the personal information was collected without consent for the purposes of an investigation, and the investigation and associated proceedings and appeals have not been completed;
  • the personal information was collected or created by a mediator or arbitrator in the conduct of a mediation or arbitration for which he or she was appointed to act: under a collective agreement, under an enactment, or by a court.


By court of law, court order, regulatory authority, law enforcement agency or the result of other legal requirement, collected information may need to be transferred to another company or government agency, and this Privacy Policy shall be considered sufficient notice of such mandatory transfers.


Our Sites are not directed toward, nor do we knowingly collect any personal information from, children under 13.


Pure-lē has safeguards in place to keep your personal information accurate, complete, and up to date. We recognize our obligations to protect your confidential information and we have therefore made arrangements to secure against the unauthorized access, collection, use, disclosure, copying, modification, disposal or destruction of personal information.


If you feel that the information we have collected is incomplete or inaccurate, Pure-lē is willing to correct the omission or error upon verification that you are the person to whom the information applies. Notwithstanding the foregoing, Pure-lē may decide not to correct the personal information, but annotate the personal information that a correction was requested but not made. Similarly, if you do not wish us to send you marketing materials – for example, if you buy a product from us and choose not to have supporting marketing materials sent – you can send us a letter or email, addressed to our Privacy Officer, requesting to be removed from our marketing list.

Mailing Address
Attn: Privacy Officer
Pure-lē Canada.
545 Welham Road
Barrie, ON L4N 8Z6


If any word, term, or provision of this Policy is deemed invalid, illegal, or unenforceable in any respect, such invalidity, illegality, or unenforceability shall not affect any other provisions, and the Policy shall be construed as if such invalid, illegal, or unenforceable provision had never been contained in it.


This Policy shall be governed by, construed, and enforced in accordance with the laws of the Province of Ontario, Canada (without regard to the conflicts or choice of law principles thereof). The parties irrevocably consent to the jurisdiction of Ontario, Canada and agree that any court of competent jurisdiction sitting in Ontario, Canada shall be an appropriate and convenient place of venue, and shall be the sole and exclusive place of venue, to resolve any dispute with respect to this Policy.

Last updated: January 2022

Support and FAQ

Does Pure-lē sell direct to consumers?

Yes! Shop our products

What does Pure-lē mean?

Back in the 1970’s, our founders Sandy & Al, were looking for a name that would represent their commitment for their products and the way they conduct business. Pure-lē Natural was the result. Once organic standards for supplements became available, and we became certified organic, Pure-lē Organic was born. Pure-lē reminds us daily of our founders’ and our own commitment to produce the purest, cleanest products available and to conduct our business in the purest, cleanest way possible, respecting our suppliers, customers, partners and the environment, always.

Are all your products Organic?

Some of our products are Certified Organic (clickable link to shop organic section), but there are a few that are not. It is possible that those that are not certified may be organically grown, however the cost of certification for small scale farmers (we deal with many) may be too high. In that case, the product was grown organically, but may not be certified on a technical basis.

Are all your products Kosher?

Many of our products are Certified Kosher, but there are a few that are not. It is possible that those that are not certified may contain ingredients that can be kosher, however the cost of certification for small scale farmers and ingredient suppliers (we deal with many) may be too high. Wherever possible we use Kosher certified ingredients, even in products not certified Kosher.

Are all your products NON-GMO?

Yes! As part of our Pure-lē commitment to our customers and to the environment we source only Non-GMO materials for our products. 

Do you test your products for heavy metals, pesticides, radiation and microbiological contaminants?

Pure-le sends every single product to Canadian government GLP certified independent quality control labs for quality testing to ensure unbiased independent review of our products. This is in addition to the testing we perform in-house on both raw materials and finished products. Every product is tested and scrutinized, up to ten times, on multiple parameters before it can be released by Quality Assurance for distribution and sale. We at minimum follow testing parameters set by Health Canada that include heavy metals, pesticides, micro-contaminants, algal toxins and identity. 

If any batch fails any test, Quality Assurance will not release that product for sale and the product is disposed of in an environmentally friendly manner.

Where are the ingredients Pure-lē uses sourced from? 

We follow the concentric circle sourcing philosophy. We are blessed to be located in South Central Ontario Canada which has the optimal growing conditions for a large number of the ingredients we use. We have worked for decades (and continue to) with Agriculture Ontario and independent Ontario farmers to fulfill many of our requirements. When we are unable to source from Ontario, we move to the rest of Canada, working with Provincial Agriculture Ministries in Quebec, Alberta, Manitoba Saskatchewan, British Columbia, Nova Scotia, New Brunswick, Prince Edward Island and Newfoundland. 

For the ingredients that don’t grow in Canada, we rely on our international network of quality suppliers that we have fostered for over half a century. These long-standing relationships are vital to ensuring we receive the “cream of their crops”. In some cases dealing with the second and even third generations at the same supplier. 

No matter where in the world an ingredient originates, it must meet or exceed our Quality Assurance department’s standards. For most ingredients our Quality Assurance department requires samples prior to ordering. They reject the vast majority of samples we receive (in some cases as high as 95% rejection rate). Quality Assurance’s mandate is just that; to ensure quality. They are not concerned about price or “friendly” relations, just quality. If Quality Assurance says no, its no.  Once Quality Assurance approves an ingredient, it is brought to our Barrie, Ontario, Canada facility for production.

Who Owns Pure-lē?

Pure-le is a Canadian family owned and operated business, by the Thuna family. We have been active in the Herbal industry since 1864, long before it was called the Natural Health industry. Over 4 generations we have learned a great deal and forged many relationships.

We constantly try to improve our products and production processes. All our knowhow and supplier relationships go into every bottle, jar and bag we make. You benefit from our century and a half experience.

Why are there color and taste variations between batches of your products?

Color and taste variations are common in truly natural products. Just as any two apples from the same tree will be different in size, shape, colour and flavour, so will all other natural products. 

There are different factors that contribute to these variations; the time of the year the product was harvested, the soil conditions, enzyme activity, hours of sunshine, level of rainfall and other factors. Since we are Pure-lē, we use ingredients as nature provides. We never use artificial colours or flavours to mask these naturally occurring differences. The purity, efficacy and quality of each batch is still guaranteed.

Where are Pure-lē products made?

All Pure-lē products are manufactured by us in our Government certified GMP, Kosher and Organic facility located in Barrie, Ontario, Canada. 

Are your products allergen-free?

We choose our ingredients very carefully and do our best to minimize the use of any potentially allergenic substances where possible. We do not use soy or gluten in our products. However, we do have some products that contain other potential allergens. We employ a stringent GMP allergen program to ensure any allergens are not cross-contaminated. Every product has a corresponding allergen sheet listing all potential allergens. Please go to the individual product pages to see them. We recommend that you always check the product allergen sheet and the product label to ensure what allergens may be present.

What are your vegan caps made from?

They are 100% Non-GMO vegetable-sourced from sustainable plants including bamboo, turmeric and algae.

Are your products tested on animals?

Pure-le is a cruelty-free brand. We believe in the beauty and splendor of nature. We don’t test any of our products on animals.

My bottle appears to be only partially full, why?

All of our powder products are filled by weight (in grams), as indicated on the label. When bottles are filled with powder, settling of the product naturally occurs in transit. We do however have quality procedures and GMP-compliant methods to ensure each bottle contains the stated amount of product by weight.

All of our liquid products are filled by volume, as indicated on the label. When filling liquids we need to be mindful of Canada’s weather. We need to leave headroom in the bottle for the liquid can expand based on temperature. Canada is a vast wonderful country and we ship product to every part of Canada and sometimes it can be COLD. We need to package so that our products can have the best chance possible to arrive to customers in pristine condition, at 300 and even at -450 or -500!


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