Elderberry

Elderberry is considered one of the world’s most healing plants. The berries and flowers of elderberry are packed with antioxidants and vitamins that may boost your immune system. They can help tame inflammation, lessen stress, and help protect your heart, too. Some experts recommend elderberry to help prevent and ease cold and flu symptoms.

Elderberry’s nutritional composition is deep in vitamins, minerals, fibres and antioxidants. Clinical research has shown that these constituents work together and they can greatly affect the course of disease processes by counteracting oxidative stress, exerting beneficial effects on blood pressure, glycaemia reduction, immune system stimulation, anti-tumour potential, increase in the activity of antioxidant enzymes in the blood plasma, including also glutathione, and the reduction of uric acid levels.

Black Elderberry is a bush that has been used in herbal medicine for centuries. Found initially in Europe, it is now grown through the northern hemisphere including Canada and the United States. In people with respiratory infections, supplementation with elderberry was found to substantially reduce upper respiratory symptoms and enable patients to recover faster. Frequent air travellers are at higher susceptibility to respiratory infections. In studies on frequent air travellers, they found elderberry offered a significant reduction of duration and severity of respiratory infections.

Colds & Flu, Winter Support
As one of the most widely researched winter support herbs, ideal for cold and flu season elderberry has stood the test of time with a rich long history of both traditional use and scientific confirmation (over 1200 published papers). It has been used around the world for over 4000 years (seeds found in Switzerland dated approximately 2000 B.C.E.) for immune health. With our organic elderberry, you get a clean high purity, modern take on a wonderful ancient remedy.

Antioxidant
Elderberries are one of the fruits with the highest amounts of antioxidants. Each little berry has a multitude of different antioxidants all working together to fight free radical damage. The ORAC value is one measure food scientists use to calculate the ability of antioxidants to fight free radical cells that cause cancer. The USDA’s review of scientific research on antioxidants found total ORAC value of elderberries to be 14697 micromoles/litre of Trolox equivalents per 100 grams. This is significantly higher than fruits traditionally thought to be high in antioxidants, namely blueberries, cranberries, black currants, blackberries, pomegranates, and strawberries to name a few. High ORAC values helps fight free radical damage and the oxidation that leads to disease and premature aging.

THE IDEAL COMBINATION OF FACTORS
These tart little berries are a powerhouse of nutrition and health. They may just be the perfect super-food. Elderberries have been the subject of over 1000 peer reviewed clinical trials and papers. They have been found to be rich in many nutrients including. fibre, protein.

Vitamins: vitamin C, vitamin A, thiamine, riboflavin, niacin, vitamin B6, folate, pantothenic acid.
Minerals: calcium, iron, magnesium, phosphorus, potassium, selenium.
Antioxidants: phenolic acid, quercetin, kaempferol, isorhamnetin, anthocyanins, proanthocyanidins, as well as terpenes and lectins.

The research has linked the nutrients in elderberries to counteracting oxidative stress, exerting beneficial effects on blood pressure, heart health, glycaemia reduction, immune system stimulation, anti tumour potential, increase in the activity of antioxidant enzymes in the blood plasma, including also glutathione, and the reduction

Sign up now for our newsletter and get 10% off your first order.
Privacy Notice. By clicking Sign Up, you have read and agreed to the Pure-lē. By subscribing to our mailing list you will always be update with the latest news from us. We never spam!
FIBERRIFIC ORGANIC
Over Four Generations of creating great formulations, we have learned that neither quality nor ingredient choice is a destination unto itself. Rather it is a route to our ultimate destination, which is your trust. For the truth about science is that we are always learning and improving, so each choice we make must be grounded in the best information and practices available, while are always seeking to expand and update that knowledge. This is how we focus each day on gaining and retaining your trust to make those choices wisely on your behalf. This philosophy of putting your trust first, and making each decision with the singular focus of doing what is right by our customers, has led us to develop our quality manifesto – The 5 P’s of Purele – from which we have committed never to deviate, as well as ironclad policies around ingredient sourcing. We invite you to find out more:
Purele Loyalty Program